UFCU Names Joe Gonzalez Associate VP of Consumer Lending & Lending Innovation

Austin, TEXAS, August 17, 2022 — UFCU, Austin’s largest locally owned financial institution, has named Joe Gonzalez to the newly created position of associate vice president of consumer lending & lending innovation. In his new role, Gonzalez will lead UFCU’s efforts to drive continued innovation in lending.

A 17-year veteran of UFCU, Gonzalez has served in every area of UFCU consumer and business lending. He began his career at UFCU in 2005 as a mortgage services coordinator. He held positions of increasing responsibility, including as manager of both mortgage services and consumer lending sales. Since 2019, Gonzalez has been the director of consumer lending where he co-led a multi-year digital transformation of the Member-owned credit union’s consumer lending member experience and operations. He holds a bachelor’s degree in management from Texas A&M University.

“Joe has a keen understanding and heart for our Members and the fiscal health of our community,” said UFCU Executive Vice President of Member Experience Chris Turnley. “He doesn’t miss an opportunity to protect Members against predatory lending, champion healthy borrowing, or celebrate the life-changing impact of our lending programs.”

About UFCU
As a Member-owned, not-for-profit financial cooperative, UFCU is passionate about changing lives and strengthening communities. With more than 351,000 Members in Central Texas and Galveston County and total assets under management exceeding $4.4 billion as of June 30, 2022, UFCU offers a variety of products, services, and education programs to empower Members in achieving financial health.